DENTORIUM
Overview
Drawing inspiration from the imperfections and organic forms found in nature, Dentorium aimed to shift the dental industry's focus towards embracing individuality rather than striving for uniform perfection. Zambelli Brand Design took on the challenge of translating Dentorium's philosophy into a visually striking logo that conveyed the message of transforming imperfections into natural, harmonious smiles.
Approach
Zambelli Brand Design opted to steer clear of traditional tooth and smile iconography while retaining the symbolic green foundation associated with the dental industry. The logo features 16 rhombus shapes arranged to represent the teeth on each jaw, with serrated edges transitioning into smooth curves to symbolize the process of transforming imperfections into organic shapes. The use of teeth-like white and emerald green in the logo's color scheme, along with nature-inspired textures and patterns, further reinforced Dentorium's commitment to natural beauty and harmony. Additionally, incorporating "gold dust" in some versions of the logo added a touch of sophistication and quality.
Results
Through the visually eloquent trademark created by Zambelli Brand Design, Dentorium successfully communicated their philosophy to clients who value natural beauty and individuality. The brand identity resonated with clients seeking dental solutions that celebrated their unique features and restored confidence. Dentorium's new visual identity positioned them as innovators in the dental industry, attracting clients who appreciate their approach to embracing imperfection and restoring natural harmony.
Fields of work:
Brand strategy
Brand visual identity
Implementation
